FIFA21 - Next Gen

Before all the madness of Gen 4, there was the small matter of Gen 5 to work out.

I was brought in to help work on the first look at Gen 5 visuals for EA Sports, helping direct gameplay, edit parts of the trailer & ultimately. deliver the best video possible.

I also selected the music track for this one too, we were looking for something epic to match the next level visuals that were begin. created by the Mill. I got to work very closely with the director Carl Addy, who is a genius. when it comes to visuals,  and I also got to work with Tom Dibb, creative director at the Mill. Tom is someone I admire hugely and would love to work more with in the future.

I researched a lot of stock footage, cut in gameplay, tested out new cameras, working closely with Andy in production.

Another quarantine production, enjoy it in all its madness. I’ve put the EA cast list below.

Sr Director, Creative: Paul Marr

Creative Director: John Kline

Associate Creative Director: Alex Elms

Sr Director, Strategy: David James Jackson

Creative Production Lead: Andy Gillooley

Sr Producer: Troy Smith

Sr Group Producer: Anthony Doyle