FIFA21 Reveal - Players & Screenshots

As I said, this project was a monster. 

This was because I was thinking about the campaign, not just a single hero video.

For obvious reasons, Kylian wouldn’t want to share something that had a lot of Liverpool or Borussia Dortmund in. 

This is something we have to think about more than ever in the era of social media. 

With this in mind, here are 4x videos that were created specifically for each talent. 

I selected the music tracks for each video and have since been posted by the Champions League, each club & each talent for a huge reach. 

We also have other club partners here at EA, so from early on, I had concepted a screenshot carousel that could be shared by other clubs that would support this campaign. Here is the Chelsea example of that screenshot.

I also made stickers for Kylian & Erling who have new celebrations in the game!