Future Fits Different
January 12, 20246 Months of work and here it is!
Repositioning the product ‘FUTURE’ and marketing the FUTURE 7 was my first job at Puma and here are the results.
With our internal copy king Marko, we wrote ‘FUTURE FITS DIFFERENT’ which speaks to the physical properties of the boot fitting well and the difference each player who slips the boot on has.
Shooting in Torino, Palermo, Manchester and Riyad within two months was a little mad but a really good experience.
Hanina was our photographer and she smashed it https://www.instagram.com/haninastudio/
Theres loads of people that helped including Abigail Rogers, ACD for Puma Football, Fred on the video, Clutch as our agency, Kelly Chauvet as the project manager. See the work below!
