Ric3 Part One

Back in August we were briefed to make content that focused in on the USGP (Austin), so I helped write and direct a series of video and static pieces that featured our mate Daniel Ricciardo.

In August we shot at Dukes of London, in beautiful Brentford, who were an absolute pleasure as hosts. Their space made a fantastic back drop for ‘Daniel Ricciardos Guide to the USGP’.

The concept was a simple one, we have Daniel speak through a lap whilst he driving, giving us his tops and tricks for those looking to race like the best. The Race Service guys were a dream to work with once again, so massive shout outs to Nic & Ryan who made it all happen. Of course none of this is any good without Daniel being Daniel and he really turned it on for us, top bloke.

Alongside this hero asset, I also directed  refreshed key art featuring our man Dan, Checo and Charlie. More to come later today.