TOTY

Just before christmas I was tasked with coming up with a simple creative idea to tease the launch of the final EA Sports FIFA Team of the Year announcement. We didn’t have long to turn this around and get it approved so needed to be simple enough to create, distribute and create anticipation. Working with motion designer Steven Swanborough, we created a short motion piece that revealed the TOTY logo on the wall of the dressing room as if it was being lit by the door opening. 

It needed to feel important, exude grandure and create a buzz before the trailer launch. I think we achieved all of the above! You can see it as it was posted on FIFA’s instagram the day before the full trailer launch. 

I also photographed the trophy that the players received for FIFA, that image is below! I used the studio lights at work and think I achieved a decent looking image. Post by Ravin Edrisi